Coinrule

What Coinrule does

Coinrule lets everyday traders build and run strategies through a simple if-this-then-that interface, with prebuilt templates and bots that connect to major crypto exchanges including Binance, Coinbase, Kraken, OKX and KuCoin, and to stock and ETF brokers including Trading 212, E*Trade and Alpaca. Traders can automate approaches such as dollar-cost averaging, stop-loss orders and rebalancing. Gabriele Musella, Oleg Giberstein and Zdenek Hofler founded the company, and it went through Y Combinator in 2021.

The secret

Professional traders hire people to write their algorithms, so automation has always been gated by knowing how to code rather than by what it costs. Expressing a strategy as a plain rule such as buy Bitcoin if the price drops three percent puts the same tooling in front of a retail trader who will never open an editor.

Why NZVC invested in Coinrule

We backed Coinrule because automated trading was mostly locked behind coding skills or expensive desks, and there is a large market of retail traders who want the same tooling in plain language. The if-this-then-that builder makes strategy automation approachable while staying powerful enough for experienced users, and it works across the exchanges people already trade on. The founding team understood both the trading and the product problem, and they built as crypto adoption widened well beyond early developers.

Coinrule in the press

• Coinrule trained AI on 1.7 million trading strategies and added stocks and ETFsPR Newswire · 25 February 2026
• Coinrule brought in well-known investors for its no-code trading platformForbes · 27 September 2021
• TechCrunch listed Coinrule in its Y Combinator Summer 2021 demo day roundupTechCrunch · 31 August 2021