ArchiPro soft-launched in the United States

ArchiPro began a soft launch in the United States, its third market after New Zealand and Australia. Homeowners browse finished projects for inspiration and then buy the materials and hire the professionals to do their own build, and suppliers use the same platform to reach them.

We backed ArchiPro because building and renovation is one of the largest categories of household spending, and yet discovery and sourcing stay fragmented across trade contacts, showrooms and word of mouth. The model started in New Zealand and proved out in Australia, which told us it travels, and the United States is the market that decides how far. Construction and design are moving online later than most categories, and the timing rewards a platform that owns both the inspiration and the transaction.

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