Elo launched smart gummies and a partnership with Tommy Caldwell

Smart gummies went on sale alongside a new partnership with Tommy Caldwell. The gummies are 3D printed and drawn from 389 million possible formula combinations, so a member's daily mix follows their own biomarkers and goals.

We backed Elo because the supplement market is enormous yet mostly guesswork, and Elo grounds each recommendation in a person's own blood biomarkers and measured results. Manufacturing its own 3D-printed gummies is what lets the formula actually change from member to member and from one retest to the next. As consumers move from generic vitamins toward measurable nutrition, Elo owns the data and the relationship that make that change stick.

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