HealthNow rebranded as Extraordinary

HealthNow took the name Extraordinary in October 2024, three years after Steve Zinsli founded it, and widened from health spending into an employee benefits card.

We backed Extraordinary because employee benefits are still delivered through clunky reimbursements and one-size-fits-all schemes, while employers want flexible perks their staff will actually use. The card and app turn a manual admin burden into a controlled, spend-when-used product, which aligns cost with real usage and lifts take-up. Zinsli had already proven the model in health and wellbeing before widening it.

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