Lula raised $5.5 million to expand across the United States

A $5.5 million round funded expansion across the United States. Lula puts convenience stores, pharmacies and other small-format retailers online, with branded ordering alongside tools that handle inventory, refunds and day-to-day store operations.

We backed Lula because delivery demand has moved past restaurants into everyday convenience goods, and the long tail of independent operators has no practical way to sell online on its own. The founders understand the operational reality of small-format retail and built tooling that fits how these stores actually work.

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