Parrot Analytics and the Next Narrative Africa Fund began a study of African entertainment

The Next Narrative Africa Fund and Parrot Analytics started a first-of-its-kind study of the African entertainment market. Parrot measures global audience demand for television, film and talent across streaming, social and other platforms, spanning 2 billion audiences globally.

We backed Parrot Analytics because the global streaming business runs on content decisions worth billions, and those decisions long relied on incomplete, platform-specific viewership data. The team built a measurement standard that captures demand across every platform and turns it into a currency media companies can act on, which is exactly what a market with little existing measurement needs. Building that from New Zealand for the world's largest media buyers is the kind of ambition we back.

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