Stickybeak raised $1.2 million to take its consumer testing platform global

Stickybeak raised $1.2 million to expand its consumer testing platform beyond New Zealand. NZVC co-invested alongside NZGCP, Hoku Group and Brisbane Angels. The platform returns consumer feedback in hours by recruiting real people through social channels rather than a standing research panel.

We backed Stickybeak because marketers make constant decisions that deserve real consumer input but rarely get it, since traditional research is too slow and too costly. Anna Henwood's team came out of a research agency and understood where the incumbent process breaks, then built a self-serve product that returns fast, reliable answers at a fraction of the price. We co-invested in this round alongside NZGCP, Hoku Group and Brisbane Angels.

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