KiwiFibre InnovationsKiwiFibre Innovations turns harakeke into a composite material that replaces or complements carbon fiber and fiberglass.
Harakeke is the New Zealand flax that Māori hold as a taonga, used for clothing, fishing nets, kete and the lashings on a waka long before milled flax became the country's largest export by volume. The composite is strong and stiff, low in density and good at absorbing vibration, and it carries a far smaller carbon footprint than the glass and carbon it stands in for. It is already in rally car bodywork for the Paddon Rally Group, in SplitN2 snowboards and in survey equipment, and Aotearoa Ocean Racing is putting it into an Ocean Race yacht. Ben Scales and William Murrell founded the company in Christchurch out of University of Canterbury research into local plant fibers.
Harakeke sells on performance rather than on being the sustainable option. Engineers put it into rally car bodywork and snowboards because of how it behaves under load and vibration, and the lower carbon footprint comes along with it rather than being the reason for the purchase.
We backed KiwiFibre because demand for strong, sustainable materials keeps climbing while the composites industry stays tied to high-emission carbon and glass fiber. Ben Scales and William Murrell engineered harakeke into a material that competes on performance rather than asking a customer to accept a compromise, which is the only version of this that scales. New Zealand once ran the world's flax industry, and growing the feedstock here again puts unproductive land back to work.

You hear four founders explain why dairy proteins grown in yeast, composites made from flax, and AI for pasture all had to start in New Zealand. Ben Scales, Amos Palfreyman, Nicole Freed, and Jeremy Bryant cover wet-lab talent, selling to farmers, and a stolen snowboard in Munich.
A joint episode, alongside Miruku.
You hear how a university project became a company replacing carbon fiber with a native New Zealand plant. Ben Scales covers the technical problems of working with harakeke, the products it now goes into, and what fundraising looked like from Christchurch.
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