Portfolio Day 2026 Tuesday 13 October, Auckland
NZVC

Lore Machine

Lore Machine turns writing into an illustrated world.

Category
AI and B2B SaaS
Fund
NZVC I
Website
www.loremachine.world
Lore Machine

What Lore Machine does

A writer pastes in a script, a story or an article, and the tool reads it for characters, locations and mood, then generates images that keep those characters consistent from one frame to the next. What it makes is called a LORE. A LORE is a scrollable story built from narrative, image, video, sound and choice, and a reader can follow one on the web or an iPhone and then remix it into their own. Thobey Campion founded the company, and more than 120,000 creators have signed up to build on it.

The secret

Character consistency frame to frame is what separates a storyboard from a pile of images. Lore Machine gets it by pulling the characters and locations out of the text before it generates anything, so the pictures are made to serve the writing rather than the other way round.

Why NZVC invested in Lore Machine

We backed Lore Machine because storytelling keeps moving from text toward visual formats faster than most creators can draw, and the tools lagged that demand. The product starts from the writing and generates against it, so the writer stays at the top of the content chain rather than prompting a model and hoping. Thobey Campion was building for the individual creator rather than for the studio.

Watch: Lore Machine StoryText to Video

Lore Machine in the press

Looking Glass Factory · All companies · Lula Inc.