Looking Glass Factory
Looking Glass Factory makes displays that show a hologram to a room of people at once, with nothing on anyone's face.
- Category
- Deep Tech
- Fund
- NZVC I
- Website
- lookingglassfactory.com
What Looking Glass Factory does
Looking Glass Factory's Hololuminescent Display embeds a fixed holographic volume inside the optical stack of a standard high-resolution panel, so an ordinary video team can make content for it without a 3D pipeline, and it won the Society for Information Display's 2026 Display of the Year award. The company sells it at sixteen, twenty-seven and eighty-six inches for retail, events and architecture, alongside a consumer photo and video frame called musubi. Its light field displays project many perspectives of a scene at once and remain the line for 3D product visualization, research and medical imaging.
The secret
Projecting many perspectives of a scene at once removes the need to know where the viewer is looking. That is why a whole room sees the same hologram with nothing on their faces, while headset-based 3D can only ever serve one person at a time. The Hololuminescent Display takes the same idea the other way, putting a fixed depth layer inside a normal high-resolution panel so an existing video team can make content for it.
Why NZVC invested in Looking Glass Factory
We backed Looking Glass Factory because it makes 3D content viewable by a room of people at once, which removes the headset barrier that has held immersive display technology back. The underlying light field approach is protected and hard to copy, and the team has built a real product line and developer community around it. As 3D data becomes central to design, medicine and spatial computing, shared displays that need no hardware on your face fit a clear and growing need.
Looking Glass Factory in the press
- Looking Glass showed hololuminescent monitors from 16 to 85 inchesNew Atlas, Tom's Hardware · 16 September 2025
- Accenture invested in Looking GlassAccenture Newsroom · 7 February 2023
- Looking Glass launched the world's largest holographic displayTechCrunch · 7 June 2022
- Looking Glass started shipping its 8K holographic displayTechCrunch · 26 May 2020
- Looking Glass Factory launched an oversize holographic displayDigital Engineering · 12 November 2019